About
Nice to meet you —
I'm Sarah.
A versatile creative professional with a proven track record in content creation and art direction. For over fifteen years I've worked in publishing — from fashion editor to Head of Content at Malta's leading publishing house.
In 2021 I took some big swings: married my husband Rik, moved to Gozo, and left the nine-to-five to grow my creative business — working on projects I love.
"My joy has always been in the experience — meeting people, and telling their stories."
Since 2021, I've —
01
Continued writing and editing for Content House — print and online, including BusinessNow.
02
Freelance writing for individual clients: articles, website copy, blog and social posts.
03
Co-authored a book of curated experiences in Malta & Gozo for an international publisher.
04
Art direction, casting and styling for campaigns — Sigma, Lottoland, Vivo, Palazzo Parisio, Mavenry.
05
Grew The Secret Rose from side hustle into a fully fledged creative business.
06
Developed prêt-à-porter embroidered ranges, stocked at Hollywood Valletta.
07
Collaborated with artisans and couturier Luke Azzopardi on bespoke embroidery projects.
08
Delivered embroidery workshops across Malta and Gozo.
And it genuinely feels like it's just the beginning.