Writing · Editing · Content

Writing

Compelling narratives and high-quality content — features, interviews, brand stories and copy.

I write and edit for businesses and individual clients. My background is in print publishing: fifteen years in the industry, rising to Head of Content at Content House, where I ran several of its print and online titles.

I still write and edit for BusinessNow, where I interview Malta's top businesspeople. I also help individual clients with articles, website copy, and blog and social posts, and I co-authored an upcoming book of curated experiences in Malta and Gozo for an international publishing house.

I bring an editor's eye to every project. That means copy that reads naturally and stays free of the generic phrasing that flattens a brand's voice.

Specialism
Hospitality & travel copywriting

Website copy, menus and brand stories for boutique hotels and restaurants across Malta and the Mediterranean.

Read more →
Sarah Muscat Azzopardi at work on BusinessNow, Content House's magazine for Malta's business community
Editorial Direction
BusinessNow
Content House · Editor · Print & Online
Sarah Muscat Azzopardi conducting an interview for the In Conversation feature series
Interviews & Features
In Conversation
Feature · Interview · 2023
Malta and Gozo landscape featured in the curated experiences book co-authored by Sarah Muscat Azzopardi
Co-author
A Book of Curated Experiences
International Publisher · Co-author · 2024

Frequently asked questions

Do you conduct executive interviews?

Yes. As the editor of BusinessNow, I interview Malta's CEOs and business leaders for cover features. I handle the research, the interview itself, and the writing. If you need a senior business figure profiled for a magazine or a corporate publication, I can run the whole process.

Can you write business profiles for corporate clients?

Yes. I write business profiles and brand stories for corporate publications and websites, and I approach them the way I approach a magazine feature: find the human angle, ask the right questions, and write something people will actually finish.

Do you write website copy?

Yes, for everything from hospitality brands to individual clients. Home pages, about pages, service descriptions, blog posts. I pay attention to how the brand sounds across the whole site so the tone stays consistent and specific to the business.

Can you edit existing copy?

Yes. If you have a draft that feels flat or needs restructuring, I can edit it. Editing magazines for a living taught me how to tighten a sentence and fix a structure without losing the original voice.