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Sigma

Life at Home

Sigma · Art Direction · Casting · 2023
Lifestyle campaign kitchen scene styled and cast by Sarah Muscat Azzopardi for Sigma

BriefSigma needed styling and casting for a campaign shoot.

ApproachI cast the talent and styled the wardrobe to match the brand's tone, bringing an editorial edge to a commercial brief.

ResultSigma came away with a campaign shot to its brief.

A warm, characterful lifestyle campaign — real moments, styled with humour and heart.

Cast model in a styled scene for the Sigma "Life at Home" campaign
Kitchen setting styled for the Sigma lifestyle campaign